Student Work

Creating an Efficient Marketing Plan for Aid to ArtisansU

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The purpose of this project was to develop a marketing plan for sustainability of Aid to Artisans’ e-platform, Aid to ArtisansU. The team accomplished this by completing the following five steps: defining the mission, identifying the target audience, advertising through print and social media marketing, and finally, locating sponsors to finance it. We provided short-term and long-term technical and marketing recommendations to update the platform and maintain the website for future sustainability.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • E-project-121515-213027
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Year
  • 2015
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Sponsor
Date created
  • 2015-12-15
Location
  • Washington
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Permanent link to this page: https://digital.wpi.edu/show/1c18dg19p