Looft, Fred J.
WASH / Washington, DC, Project Center
Aid to Artisans
The purpose of this project was to develop a marketing plan for sustainability of Aid to Artisans’ e-platform, Aid to ArtisansU. The team accomplished this by completing the following five steps: defining the mission, identifying the target audience, advertising through print and social media marketing, and finally, locating sponsors to finance it. We provided short-term and long-term technical and marketing recommendations to update the platform and maintain the website for future sustainability.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Electrical and Computer Engineering