Faculty Advisor

Looft, Fred J.

Faculty Advisor

Servatius, Brigitte

Center

WASH / Washington, DC, Project Center

Abstract

The purpose of this project was to develop a marketing plan for sustainability of Aid to Artisans’ e-platform, Aid to ArtisansU. The team accomplished this by completing the following five steps: defining the mission, identifying the target audience, advertising through print and social media marketing, and finally, locating sponsors to finance it. We provided short-term and long-term technical and marketing recommendations to update the platform and maintain the website for future sustainability.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2015

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Electrical and Computer Engineering

Advisor Department

Mathematical Sciences

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