Balistrieri, Thomas J.
HK / Hong Kong Projects Program
Hong Kong Shark Foundation
The purpose of this project was to identify which tourist populations visiting Hong Kong have the greatest potential to consume shark fin soup and to design processes dissuading tourists from consuming it. In our investigation alongside the HK Shark Foundation we surveyed tourists and researched the promotion of shark fin soup abroad. Our focus then shifted to Japanese tourists who, based on our research, are likely to be significant consumers of shark fin soup. Two types of interventions were prototyped, a mobile application and a script for an archetypal story. These interventions target Japanese elderly and young adult tourists respectively. Keywords: Shark, Tourism, Hong Kong, Shark fin soup, value-based behavior
Worcester Polytechnic Institute
Interactive Qualifying Project
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Social Science and Policy Studies