Faculty Advisor

Pavlov, Oleg V

Faculty Advisor

Peet, R. Creighton

Center

RUSSIA / Russia

Abstract

The purpose of this project was to improve the effectiveness of the careers website for our sponsor, PwC Russia. Using focus groups and interviews with the target population and website design principles we created a demonstration of a new website and developed a set of recommendations for PwC to follow to improve the aesthetics, usability, and ultimately the effectiveness of their careers website in order for them to recruit higher quality applicants to fill their job vacancies.

Publisher

Worcester Polytechnic Institute

Date Accepted

November 2015

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Social Science and Policy Studies

Advisor Department

Interdisciplinary Programs

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