Pavlov, Oleg V
Peet, R. Creighton
RUSSIA / Russia
The purpose of this project was to improve the effectiveness of the careers website for our sponsor, PwC Russia. Using focus groups and interviews with the target population and website design principles we created a demonstration of a new website and developed a set of recommendations for PwC to follow to improve the aesthetics, usability, and ultimately the effectiveness of their careers website in order for them to recruit higher quality applicants to fill their job vacancies.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Social Science and Policy Studies