Faculty Advisor

Farny, Natalie

Faculty Advisor

Stapleton, Patricia A.

Abstract

The purpose of this project was to provide the FRAXA Research Foundation with recommendations for improving social media presence on Facebook, Twitter, and YouTube. By performing a SWOT analysis, creating experiments, and analyzing data from social media accounts, we demonstrated the importance of posting frequently, tailoring content to specific audiences, and cross-posting to maintain a strong social media presence. These strategies will help FRAXA increase outreach and obtain a higher likelihood of donors and volunteers dedicated to advancing FRAXAÂ’s mission.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

BIO

Advisor Department

Social Science and Policy Studies

Share

COinS