Faculty Advisor

Traver, Robert W.

Abstract

The tourism in Villa Hayes and Benjamín Aceval is underdeveloped. The project improved the tourism industry with five deliverables. Current and potential tourist activities were observed through discussions with key figures, observational studies, interviews, and evaluation of prior research. It was found that these activities need development in three areas: plans, advertisements, and utilization of resources. The area should utilize their history to create large tourist events, increase social media presence with frequent updates, and expand the reach of advertisements.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Undergraduate Studies

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