Faculty Advisor

Golding, Dominic

Faculty Advisor

Shockey, Ingrid K.

Center

New Zealand

Abstract

The Wellington City Council and ZEALANDIA seek to better understand public awareness of native birds and conservation efforts so they can better strategize about outreach campaigns in the future. Through interviews with experts in social media, education, and conservation we assessed current approaches to outreach. Through surveys we assessed public awareness of native birds and conservation efforts. We found that current WCC and ZEALANDIA engagements within the community have been successful in educating the public about native birds and there is evidence that using narratives in outreach better connects individuals to the issues. Our recommendations include developing a heightened presence in social media, a potential outreach campaign, and a suggestion for future study.

Publisher

Worcester Polytechnic Institute

Date Accepted

February 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Project Center

New Zealand

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