Faculty Advisor

Belz, Melissa

Faculty Advisor

Dehner, Corey

Center

Worcester Community Project Center

Abstract

The Worcester Art Museum (WAM) is looking to tap into the large population of college students in Worcester, MA. The goal of our project was to identify what the WAM can do to increase attendance of 18-21 year olds and help the museum determine the feasibility of a sustainable cafe that would appeal to this demographic. We interviewed museum staff and surveyed visitors and college students to understand what they like about the WAM, what recommendations they have, and what components of sustainability they found important. Our research revealed a need for advertising and programming geared towards college students, as well as a desire for sustainable components in the cafe. We recommend new café design concepts and options for specialized programming, advertising, and extended hours.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2013

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Project Center

Worcester Community Project Center

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