Faculty Advisor

Traver, Robert W.

Faculty Advisor

Zou, Jian

Center

WORC / Worcester Community Project Center

Abstract

The Worcester Art Museum (WAM) set a goal to attract more children of ages zero-to-four. To discover ways to reach this goal, this project established three objectives:gather information, analyze the information, and provide recommendations based on findings.The information gathered are the opinions from parents and guardians about WAM, via chosen methodologies: surveys, interviews, and focus groups. Three underlying themes were found in the opinions gathered: content, amenities, and advertising. Recommendations that arise from the findings are to increase the amount of hands-on child-focused content, install a family bathroom and other convenient amenities, and to advertise child-focused content to more parents.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Undergraduate Studies

Advisor Department

Mathematical Sciences

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