Traver, Robert W.
WORC / Worcester Community Project Center
Worcester Art Museum
The Worcester Art Museum (WAM) set a goal to attract more children of ages zero-to-four. To discover ways to reach this goal, this project established three objectives:gather information, analyze the information, and provide recommendations based on findings.The information gathered are the opinions from parents and guardians about WAM, via chosen methodologies: surveys, interviews, and focus groups. Three underlying themes were found in the opinions gathered: content, amenities, and advertising. Recommendations that arise from the findings are to increase the amount of hands-on child-focused content, install a family bathroom and other convenient amenities, and to advertise child-focused content to more parents.
Worcester Polytechnic Institute
Interactive Qualifying Project
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