Faculty Advisor

Traver, Robert W.

Faculty Advisor

Zou, Jian

Center

Worcester Community Project Center

Abstract

The Worcester Art Museum (WAM) set a goal to attract more children of ages zero-to-four. To discover ways to reach this goal, this project established three objectives:gather information, analyze the information, and provide recommendations based on findings.The information gathered are the opinions from parents and guardians about WAM, via chosen methodologies: surveys, interviews, and focus groups. Three underlying themes were found in the opinions gathered: content, amenities, and advertising. Recommendations that arise from the findings are to increase the amount of hands-on child-focused content, install a family bathroom and other convenient amenities, and to advertise child-focused content to more parents.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Undergraduate Studies

Advisor Department

Mathematical Sciences

Project Center

Worcester Community Project Center

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