The Worcester Regional Transit Authority (WRTA) offered a free semester bus pass as an incentive for freshmen at WPI and Clark in order to increase bus ridership and awareness of the bus system. This project assessed the effectiveness of the program by analyzing ridership data from the WRTA and conducting surveys among the freshmen. While the program successfully increased awareness of the WRTA among students, modifications to the program and to the bus system itself are necessary to increase consistent college ridership.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Eng, Andrew
• Swieson, Caleb J.

Subject

• Community
• Infrastructure
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030311-001339

Keyword

• Local transit

Advisor

• LePage, Suzanne

Year

• 2011

Sponsor

• Worcester Regional Transit Authority (WRTA)

Date created

• 2011-03-03

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright