The Worcester Regional Transit Authority (WRTA) offered a free semester bus pass as an incentive for freshmen at WPI and Clark in order to increase bus ridership and awareness of the bus system. This project assessed the effectiveness of the program by analyzing ridership data from the WRTA and conducting surveys among the freshmen. While the program successfully increased awareness of the WRTA among students, modifications to the program and to the bus system itself are necessary to increase consistent college ridership.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Civil and Environmental Engineering