BioRegional is a non-governmental organization (NGO) that promotes environmental sustainability through its One Planet Living campaign. Like many environmental groups, BioRegional has a limited social networking presence. The goal of this project was to help BioRegional develop an effective means to use social networking to engage the global community with One Planet Living. The project team developed a Facebook page as the primary vehicle for BioRegional's social networking activities and recommended a strategy to guide the development and expansion of these activities in the future.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Habib, Naim Nakhle
• Nanda, Arnab
• Tomkinson, Zachary M.
• Jones, Brittany A.

Subject

• Environment
• Sustainability
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-062112-082126

Keyword

• Community engagement
• Marketing

Advisor

• Golding, Dominic
• Sue -John, Melissa

Year

• 2012

Center

• London, England Project Center - IQP

Sponsor

• BioRegional

Date created

• 2012-06-21

Location

• London

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright