BioRegional is a non-governmental organization (NGO) that promotes environmental sustainability through its One Planet Living campaign. Like many environmental groups, BioRegional has a limited social networking presence. The goal of this project was to help BioRegional develop an effective means to use social networking to engage the global community with One Planet Living. The project team developed a Facebook page as the primary vehicle for BioRegional's social networking activities and recommended a strategy to guide the development and expansion of these activities in the future.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Social Science and Policy Studies