Faculty Advisor

Golding, Dominic

Faculty Advisor

John, Melissa-Sue

Center

LOND / London Project Center

Abstract

BioRegional is a non-governmental organization (NGO) that promotes environmental sustainability through its One Planet Living campaign. Like many environmental groups, BioRegional has a limited social networking presence. The goal of this project was to help BioRegional develop an effective means to use social networking to engage the global community with One Planet Living. The project team developed a Facebook page as the primary vehicle for BioRegional's social networking activities and recommended a strategy to guide the development and expansion of these activities in the future.

Publisher

Worcester Polytechnic Institute

Date Accepted

June 2012

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Advisor Department

Social Science and Policy Studies

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