Faculty Advisor

Brown, Donald R

Faculty Advisor

Krueger, Robert

Center

Boston, Massachusetts

Abstract

Boston Community Change (BCC) is a loyalty program that allows businesses to offer rebates on one unified platform. The Interra organization funded the rebate software but recently lost its funding due to the Madoff scandal. Therefore, our goal was to propose an alternative loyalty system and provide BCC with a streamlined sales process. We conducted interviews, surveys, and meetings with participating merchants and BCC staff and recommended the best alternative loyalty system and an electronic approach to merchant acquisition.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2009

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Electrical and Computer Engineering

Advisor Department

Interdisciplinary Programs

Project Center

Boston, Massachusetts

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