Brown, Donald R
City of Boston
Boston Community Change (BCC) is a loyalty program that allows businesses to offer rebates on one unified platform. The Interra organization funded the rebate software but recently lost its funding due to the Madoff scandal. Therefore, our goal was to propose an alternative loyalty system and provide BCC with a streamlined sales process. We conducted interviews, surveys, and meetings with participating merchants and BCC staff and recommended the best alternative loyalty system and an electronic approach to merchant acquisition.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Electrical and Computer Engineering