Faculty Advisor

DiBiasio, David

Faculty Advisor

Elgert, Laureen

Abstract

This project aided the Hearts of Gold Foundation in laying the groundwork for the establishment of a female led business in Cuenca, Ecuador. Our team held focus groups, conducted interviews, and administered surveys with many business owners in Cuenca as well as additional stakeholders in this project. All interviewees played a vital role in the creation of this business. Based on our interviews and external research we created an asset map of the business stakeholders' skills and resources. From this asset map we identified product options, marketing materials, a funding plan, and the legalization processes necessary for the creation of a business.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Chemical Engineering

Advisor Department

Social Science and Policy Studies

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