Hearts of Gold
This project aided the Hearts of Gold Foundation in laying the groundwork for the establishment of a female led business in Cuenca, Ecuador. Our team held focus groups, conducted interviews, and administered surveys with many business owners in Cuenca as well as additional stakeholders in this project. All interviewees played a vital role in the creation of this business. Based on our interviews and external research we created an asset map of the business stakeholders' skills and resources. From this asset map we identified product options, marketing materials, a funding plan, and the legalization processes necessary for the creation of a business.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Social Science and Policy Studies