Faculty Advisor

Kinicki, Robert

Faculty Advisor

Miller, Fabienne

Center

BANGKOK / Bangkok Projects Program

Abstract

This project aided the Hydroponics Project of the Chaipattana Foundation in raising awareness of hydroponics, itself, and its learning program within the Muang district in Prachinburi, Thailand. The team conducted three sets of both surveys and interviews with local market consumers, vendors, schools, and farmer organizations and analyzed the data qualitatively and quantitatively to verify low awareness and determine effective methods for raising awareness. Based on the results, the team developed a public relations strategy consisting of a business card, brochure, poster, website, and Facebook strategy. Additionally, the team developed guidelines for distributing printed materials, editing the website, and improving Facebook outreach to sustain the strategy following project completion.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2015

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Computer Science

Advisor Department

Business

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