Faculty Advisor
Kinicki, Robert
Faculty Advisor
Miller, Fabienne
Center
BANGKOK / Bangkok Projects Program
Sponsor
The Chaipattana Foundation
Abstract
This project aided the Hydroponics Project of the Chaipattana Foundation in raising awareness of hydroponics, itself, and its learning program within the Muang district in Prachinburi, Thailand. The team conducted three sets of both surveys and interviews with local market consumers, vendors, schools, and farmer organizations and analyzed the data qualitatively and quantitatively to verify low awareness and determine effective methods for raising awareness. Based on the results, the team developed a public relations strategy consisting of a business card, brochure, poster, website, and Facebook strategy. Additionally, the team developed guidelines for distributing printed materials, editing the website, and improving Facebook outreach to sustain the strategy following project completion.
Publisher
Worcester Polytechnic Institute
Date Accepted
March 2015
Project Type
Interactive Qualifying Project
Copyright Statement
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Accessibility
Unrestricted
Advisor Department
Computer Science
Advisor Department
Business