Faculty Advisor

Kinicki, Robert

Faculty Advisor

Wodin-Schwartz, Sarah Jane

Center

NAMIBIA / Namibia Project Center

Abstract

This project aided the Teaching and Learning Unit at the Namibia University of Science and Technology (NUST), in Windhoek, Namibia, in promoting the launch of two Massive Open Online Courses (MOOCs) at the university–the first such initiative in Namibia. The team collaborated with student volunteers and NUST staff to develop a promotional strategy consisting of videos, posters, emails, radio advertisements, and face-to-face promotion. This promotional strategy supported the MOOC launch, contributing to a 160% increase in enrolled students. The results indicated that email, digital posters and videos distributed through Facebook were the most effective methods. These methods formed the basis of a refined promotional strategy for future MOOC promotion at NUST.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Computer Science

Advisor Department

Mechanical Engineering

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