Faculty Advisor

Djamasbi, Soussan

Abstract

This project aims to better utilize the World Wide Web as a sociotechnical capital by improving web usability and user experience. Grounded in human-computer interaction literature, four hypotheses were formed and tested via two task-oriented studies: an online survey and an eye tracking study. Subjective assessments and objective measurements were taken. The results provided insight on designing websites that facilitate a more effective and pleasant user experience. Implications for improving the World Wide Web as social capital are discussed.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2009

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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