This project aims to better utilize the World Wide Web as a sociotechnical capital by improving web usability and user experience. Grounded in human-computer interaction literature, four hypotheses were formed and tested via two task-oriented studies: an online survey and an eye tracking study. Subjective assessments and objective measurements were taken. The results provided insight on designing websites that facilitate a more effective and pleasant user experience. Implications for improving the World Wide Web as social capital are discussed.
Worcester Polytechnic Institute
Interactive Qualifying Project
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