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Promotion Strategy for a Tech Startup

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This project aims to expand the promotion of a small technology startup by redesigning their website. Before this project, the company was in possession of a website that was build with old technology to suit the company’s initial needs. Although the needs changed over time, the website was not flexible enough to keep up with the overall promotion made by the owners in academia. - At the end of this project, the company is in possession of a newly designed website built around the current purpose of the company that matches the current User Experience trends. The website is easily maintainable and flexible such that it suits a startup culture that embraces change.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • E-project-060115-010834
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Year
  • 2015
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Date created
  • 2015-06-01
Location
  • Worcester
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