Faculty Advisor

Hanlan, James P.

Faculty Advisor

McCauley, Stephen M.

Center

Washington, DC

Abstract

This project created an evidence-based marketing plan for Legends Sports Leagues in Northern Virginia. We evaluated the current state and growth opportunities available to Legends by conducting surveys, interviews, and game observations to create recommendations concerning the league's opportunities for growing membership and attracting corporate sponsors. Together with recommendations, we provided a set of deliverables: survey results, promotional videos, a redesigned website, and a marketing brochure.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Advisor Department

Interdisciplinary Programs

Project Center

Washington, DC

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