Hanlan, James P.
McCauley, Stephen M.
Legends Sports Leagues
This project created an evidence-based marketing plan for Legends Sports Leagues in Northern Virginia. We evaluated the current state and growth opportunities available to Legends by conducting surveys, interviews, and game observations to create recommendations concerning the league's opportunities for growing membership and attracting corporate sponsors. Together with recommendations, we provided a set of deliverables: survey results, promotional videos, a redesigned website, and a marketing brochure.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Humanities and Arts