Student Work
Marketing the WPI Bachelor of Arts Degree: Liberal Arts and Engineering
PublicDownloadable Content
open in viewerThis project examined how marketing the Liberal Arts and Engineering program to students will increase the visibility and growth of the presently small program. Marketing research and interviews were used to collect data regarding Liberal Arts and Engineering and similar programs at other institutions. The program, which promotes problem solving, critical thinking, and global views, will first be marketed internally as a retention tool. After successful growth, external marketing will be used to attract prospective students to the program.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-050310-170232
- Keyword
- Advisor
- Year
- 2010
- Date created
- 2010-05-03
- Location
- Worcester
- Resource type
- Rights statement
- Last modified
- 2021-01-03
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Permanent link to this page: https://digital.wpi.edu/show/8c97kq91n