Faculty Advisor

Schachterle, Lance

Abstract

This project examined how marketing the Liberal Arts and Engineering program to students will increase the visibility and growth of the presently small program. Marketing research and interviews were used to collect data regarding Liberal Arts and Engineering and similar programs at other institutions. The program, which promotes problem solving, critical thinking, and global views, will first be marketed internally as a retention tool. After successful growth, external marketing will be used to attract prospective students to the program.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2010

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

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