Faculty Advisor

Forgeng, Jeffrey L.

Abstract

This project explored the use of alternate reality games as a marketing strategy in a museum environment. An alternate reality game is a largely web-based virtual scavenger hunt where the players find information and solve puzzles to uncover a story. The setting for the game was the Higgins Armory Museum. The project created and ran an ARG, analyzing what tactics worked or did poorly in stirring interest in the museum.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2010

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

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