Faculty Advisor

Banks, McRae C.

Abstract

This project involved the development of an interactive web interface for a new product portfolio assessment tool. The tool's purpose is to assess the various new products that a company is developing in order to assist the company in making selection, prioritization, and resource allocation decisions. Users input numerical data about each project (e.g. unit price, unit cost, life cycle, etc) and score the project on 19 questions across four categories (competitive advantage, marketing resources, technical resources, and technical uncertainty) using a seven-point scale. The tool then makes a variety of calculations based on these inputs and allows the user to generate comparisons of the company's projects based on several criteria (e.g. net present value, return on investment, etc).

Publisher

Worcester Polytechnic Institute

Date Accepted

September 2010

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

Share

COinS