Faculty Advisor

Hakim, Hossein

Center

SHANGHAI / Shanghai, China

Abstract

This project is an entrepreneurial initiative which built and promoted the first social network for the World Expo presenters. World Expo is the international exposition, held every five years, and subjected to technology previews and national branding. We built the website by the content management systems with installations of modules to enable social networking and gallery features. The promotional activities have been designed and conducted during and after the World Expo, including traditional marketing methods and innovative campaigns such as "Expo Alum Sweatshirt Designed by You" program. The new organization has been promoted to more than a hundred national pavilions. It has received donations and national media supports.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2011

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Electrical and Computer Engineering

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