Faculty Advisor

Ludwig, Reinhold

Faculty Advisor

Skorinko, Jeanine LM

Center

AUSTR / Australia

Abstract

This project sought to develop an understanding of the tourist audiences in the city of Melbourne, Australia--specifically at Melbourne Museum and Immigration Museum. Data was collected on-site and off-site from 400 individuals. Analysis revealed that tourists primarily use word of mouth and online resources to obtain information about city attractions. Using this data, our team developed recommendations to assist Museum Victoria in better marketing its products and exhibitions to Melbourne tourists.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2015

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Electrical and Computer Engineering

Advisor Department

Social Science and Policy Studies

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