Plummer, Jeanine D.
National Institute of Biodiversity
This project, completed for Instituto Nacional de Biodiversidad (INBio), identified options and defined mechanisms for INBio to market products derived from its biodiversity research. INBio, accustomed to receiving consistent outside funding, never established an independent method of making revenue and is now seeking to market its biodiversity research as biodiversity rights. Biodiversity rights and their potential markets were compared based on criteria such as marketability and profitability. Images was determined to be the most marketable biodiversity right in the form of digital services and publications. Marketing plans and a business proposal were developed for INBio to market and potentially profit from biodiversity images.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Humanities and Arts
Civil and Environmental Engineering