Faculty Advisor

Dempsey, James

Faculty Advisor

Plummer, Jeanine D.

Center

COSTARICA / Costa Rica

Abstract

This project, completed for Instituto Nacional de Biodiversidad (INBio), identified options and defined mechanisms for INBio to market products derived from its biodiversity research. INBio, accustomed to receiving consistent outside funding, never established an independent method of making revenue and is now seeking to market its biodiversity research as biodiversity rights. Biodiversity rights and their potential markets were compared based on criteria such as marketability and profitability. Images was determined to be the most marketable biodiversity right in the form of digital services and publications. Marketing plans and a business proposal were developed for INBio to market and potentially profit from biodiversity images.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2011

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Advisor Department

Civil and Environmental Engineering

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