Faculty Advisor
Dempsey, James
Faculty Advisor
Plummer, Jeanine D.
Center
Costa Rica
Sponsor
National Institute of Biodiversity
Abstract
This project, completed for Instituto Nacional de Biodiversidad (INBio), identified options and defined mechanisms for INBio to market products derived from its biodiversity research. INBio, accustomed to receiving consistent outside funding, never established an independent method of making revenue and is now seeking to market its biodiversity research as biodiversity rights. Biodiversity rights and their potential markets were compared based on criteria such as marketability and profitability. Images was determined to be the most marketable biodiversity right in the form of digital services and publications. Marketing plans and a business proposal were developed for INBio to market and potentially profit from biodiversity images.
Publisher
Worcester Polytechnic Institute
Date Accepted
December 2011
Project Type
Interactive Qualifying Project
Copyright Statement
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Accessibility
Unrestricted
Advisor Department
Humanities and Arts
Advisor Department
Civil and Environmental Engineering
Project Center
Costa Rica