Student Work

Marketing the Assets of Instituto Nacional de Biodiversidad

Public

Downloadable Content

open in viewer

This project, completed for Instituto Nacional de Biodiversidad (INBio), identified options and defined mechanisms for INBio to market products derived from its biodiversity research. INBio, accustomed to receiving consistent outside funding, never established an independent method of making revenue and is now seeking to market its biodiversity research as biodiversity rights. Biodiversity rights and their potential markets were compared based on criteria such as marketability and profitability. Images was determined to be the most marketable biodiversity right in the form of digital services and publications. Marketing plans and a business proposal were developed for INBio to market and potentially profit from biodiversity images.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Subject
Publisher
Identifier
  • E-project-121411-190647
Keyword
Advisor
Year
  • 2011
Center
Sponsor
Date created
  • 2011-12-14
Location
  • San José
Resource type
Rights statement

Relations

Items

Items

Permanent link to this page: https://digital.wpi.edu/show/c821gk20p