Faculty Advisor

Nikitina, Svetlana

Center

RUSSIA / Russia

Abstract

This project, sponsored by Ernst and Young (now EY) and completed at WPI’s Moscow Project Center, explored how to effectively recruit a college-aged generation by updating the company’s social media outlets and creating new, innovative ways for recruiters to engage and interest students in potential employment opportunities. The joint Russian-American project team collected surveys and conducted interviews to gauge the attitudes of employees and students in Moscow, find creative case studies and games for the company to use in recruitment events, and provided recommendations to EY based on its findings. These recommendations consisted of content that could be used during recruitment events, as well as suggestions for improvements to EY’s common and career websites.

Publisher

Worcester Polytechnic Institute

Date Accepted

October 2014

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

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