Faculty Advisor

Dehner, Corey

Faculty Advisor

Shah, Purvi

Center

WORC / Worcester Community Project Center

Abstract

Creating an intimate connection with local residents is a challenge for Habitat for Humanity MetroWest/Greater Worcester (Habitat). To address this, Habitat partnered with the Worcester Community Project Center to tell the story of the local affiliate and bridge the knowledge gap among local residents. Our goal was to explore the knowledge gap, produce videos that tell the story of Habitat, and propose a no cost media plan. We surveyed local residents, analyzed over 50 nonprofit videos, and consulted with Habitat staff. We found most misconceptions about the local Habitat involved its’ mission and inner workings. Consequently, we developed three videos highlighting different aspects of the local Habitat affiliate and a plan for their distribution.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Advisor Department

Business

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