Faculty Advisor

Peet, R. Creighton

Faculty Advisor

Pollice, Gary F.

Center

Bangkok, Thailand

Abstract

A group of rural Thai women needed more money from selling the rice they grow to pay for schooling and healthcare. Our goal was to provide the Raks Thai Foundation with a marketing plan to increase rice sales and a program on marketing to educate the villagers. Using interviews, surveys, and direct observations we identified the rice’s characteristics and target markets. We produced a marketing plan, product logo, brochure, and an educational program. We believe our plan has wider applicability.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2014

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Advisor Department

Computer Science

Project Center

Bangkok, Thailand

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