Peet, R. Creighton
City of Windhoek Tourism Division
This report, submitted to the City of Windhoek Tourism Division, emphasizes the implementation of a brand identity for use in marketing Windhoek as a tourist destination. After conducting interviews and focus groups with local business and cultural stakeholders, in addition to surveying tourists, we have created a representative brand identity for the city to use to promote its tourism industry. Furthermore, we have made recommendations regarding city infrastructure and marketing to increase the appeal of Windhoek to tourists.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Electrical and Computer Engineering