Faculty Advisor

Ludwig, Reinhold

Faculty Advisor

Peet, R. Creighton

Center

Windhoek, Namibia

Abstract

This report, submitted to the City of Windhoek Tourism Division, emphasizes the implementation of a brand identity for use in marketing Windhoek as a tourist destination. After conducting interviews and focus groups with local business and cultural stakeholders, in addition to surveying tourists, we have created a representative brand identity for the city to use to promote its tourism industry. Furthermore, we have made recommendations regarding city infrastructure and marketing to increase the appeal of Windhoek to tourists.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2008

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Electrical and Computer Engineering

Advisor Department

Interdisciplinary Programs

Project Center

Windhoek, Namibia

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