Faculty Advisor

Skorinko, Jeanine

Abstract

This study aims at investigating the effects of culture on social tuning. 102 participants were recruited from a private New England university. Participants perceived the experimenter to either have egalitarian or no views and were primed to be either individualistic or collectivist. They then completed Implicit Associations Tasks, Explicit Attitudes and follow-up questionnaires. Results indicated, contrary to predictions, that those primed to be individualistic tuned more towards the experimenter and expressed more egalitarian attitudes than their collectivist counterparts.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2010

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Social Science and Policy Studies

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