This study aims at investigating the effects of culture on social tuning. 102 participants were recruited from a private New England university. Participants perceived the experimenter to either have egalitarian or no views and were primed to be either individualistic or collectivist. They then completed Implicit Associations Tasks, Explicit Attitudes and follow-up questionnaires. Results indicated, contrary to predictions, that those primed to be individualistic tuned more towards the experimenter and expressed more egalitarian attitudes than their collectivist counterparts.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Social Science and Policy Studies