Faculty Advisor

Loiacono, Eleanor T.

Abstract

This study aims to show that the intention to disclose information is similar but not equivalent to the intention to use social networking sites. Several factors that were not shown to have an impact on intention to use but were shown to have an impact on intention to disclose information were the consumer’s emotional stability and agreeableness. Also several factors that have been shown to impact a consumer’s perceived risk, perceived benefit, and trust for different scenarios were tested.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2012

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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