Faculty Advisor

Skorinko, Jeanine

Abstract

This study examined the effects of affiliative motivation, or the desire to get along with someone, and perspective taking, or the ability to adopt another person's views, on social tuning. Participants interacted with either a nice or rude experimenter (affiliative motivation manipulation) who was always wearing a pro-homosexuality tshirt. All participants then completed a sentence unscrambling task, and half unscrambled neutral sentences and half unscrambles perspective-taking oriented sentences. Their implicit and explicit attitudes were measured to determine the extent to which they tuned toward the experimenter. Results show that participants who had affiliative motivation were more likely to tune towards the experimenter than those who had low affiliative motivation.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2009

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Social Science and Policy Studies

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