Taylor, Steven S.
DEN / Denmark Project Center
Danish Consumer Council
Denmark has a goal of becoming carbon neutral by 2050. Yet, they have one of the lowest rates of adoption of electric vehicles among developed countries. To understand the consumer’s interests in electric vehicles, we utilized background research, performed 12 interviews, and conducted a survey with 1,092 respondents. Four major barriers to electric vehicle uptake were identified: range, price, infrastructure, and consumer knowledge. Recommendations provided to the Danish Consumer Council include: Danish charging station mobile app development, an industry review in Taenk, Value Added Tax exemption for electric vehicles, and increased standardization. This project serves as a tool for the Danish Consumer Council to aid electric vehicles in contributing to Denmark’s carbon neutrality.
Worcester Polytechnic Institute
Interactive Qualifying Project
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