Faculty Advisor

Looft, Fred J.

Project Center

Copenhagen, Denmark


Denmark is internationally considered a leader in environmentalism and promotes a comprehensive, organized waste management plan. However, household recycling rates are significantly lower than overall recycling rates for the country. In order to raise household rates, we collaborated with Miljopunkt Norrebro in Copenhagen, Denmark to study the application of psychological factors to an interactive recycling program. Based on our research and results we determined that convenience and information are the most important factors of recycling behavior, followed closely by personal norms and incentives. These results were used to create recommendations for an interactive recycling station and an engaging, informative website, to provide a sound revitalization of Norrebro's recycling system.


Worcester Polytechnic Institute

Date Accepted

May 2011

Project Type

Interactive Qualifying Project



Advisor Department

Electrical and Computer Engineering