Faculty Advisor

Elgert, Laureen

Faculty Advisor

Jiusto, J. Scott

Center

LOND / London Project Center

Abstract

Through exploring the Borough of Merton with the aid of Commonside Community Development Trust, a need has been identified for CMS Credit Union to better serve the borough’s low-income residents by encouraging savings and providing non-predatory loans. For the credit union to best serve these individuals, we identified four key areas of improvement: accessibility, products, marketing, and organizational structure. To this end, a consultancy report, website, pamphlet, and marketing network were delivered to CMS as part of a recommendations package.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2014

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Social Science and Policy Studies

Advisor Department

Interdisciplinary Programs

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