Faculty Advisor

Elgert, Laureen

Faculty Advisor

Jiusto, J. Scott

Center

London, England

Abstract

Through exploring the Borough of Merton with the aid of Commonside Community Development Trust, a need has been identified for CMS Credit Union to better serve the borough’s low-income residents by encouraging savings and providing non-predatory loans. For the credit union to best serve these individuals, we identified four key areas of improvement: accessibility, products, marketing, and organizational structure. To this end, a consultancy report, website, pamphlet, and marketing network were delivered to CMS as part of a recommendations package.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2014

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Social Science and Policy Studies

Advisor Department

Interdisciplinary Programs

Project Center

London, England

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