Lauer, Hugh C
Urban Water, a startup company in Copenhagen, Denmark, has recently rolled out its innovative backwater valve designed to prevent flooding in homes. In order to become a successful and sustainable business, Urban Water requires a business model to explicitly define how the company will function. Our team helped Urban Water develop a business model that defines how Urban Water will work with its most promising customer groups. For the customer groups, we explored how Urban Water could target marketing within geographical areas that are prone to flooding both in Denmark as well as in the USA.
Worcester Polytechnic Institute
Interactive Qualifying Project
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