Faculty Advisor

Carrera, Fabio

Faculty Advisor

Lauer, Hugh C

Center

DEN / Denmark Project Center

Abstract

Urban Water, a startup company in Copenhagen, Denmark, has recently rolled out its innovative backwater valve designed to prevent flooding in homes. In order to become a successful and sustainable business, Urban Water requires a business model to explicitly define how the company will function. Our team helped Urban Water develop a business model that defines how Urban Water will work with its most promising customer groups. For the customer groups, we explored how Urban Water could target marketing within geographical areas that are prone to flooding both in Denmark as well as in the USA.

Publisher

Worcester Polytechnic Institute

Date Accepted

October 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

IGSD

Advisor Department

Computer Science

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