Urban Water, a startup company in Copenhagen, Denmark, has recently rolled out its innovative backwater valve designed to prevent flooding in homes. In order to become a successful and sustainable business, Urban Water requires a business model to explicitly define how the company will function. Our team helped Urban Water develop a business model that defines how Urban Water will work with its most promising customer groups. For the customer groups, we explored how Urban Water could target marketing within geographical areas that are prone to flooding both in Denmark as well as in the USA.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Chiudina, Thomas Jacob
• King, Brian James
• Taylor, James Robert
• Yap-Chung, Zebadiah Giovanni

Subject

• Sustainability
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-101117-173153

Keyword

• Entrepreneurship
• Marketing
• Organizational effectiveness

Advisor

• Carrera, Fabio
• Lauer, Hugh C

Year

• 2017

Center

• Copenhagen, Denmark Project Center - IQP

Sponsor

• Urban Water ApS

Date created

• 2017-10-11

Location

• Copenhagen

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright