Chiarelli, James A.
McCauley, Stephen M.
VIVA Idea, an NGO that educates and strengthens social entrepreneurs in Latin America, has struggled with understanding its audience demographics, and whether its online content was useful and engaging. We conducted research on VIVA Idea’s audience and gathered content feedback using surveys, polls, focus groups, and interviews. Our findings suggest that VIVA Idea’s audience is primarily comprised of social entrepreneurs with varying levels of practical experience, and its content requires creative and personal design elements to be more effective.
Worcester Polytechnic Institute
Interactive Qualifying Project
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