Faculty Advisor

Elmes, Michael B.

Faculty Advisor

Ruiz, Carolina

Center

NZ / New Zealand

Abstract

Wellington Zoo in New Zealand is starting a community campaign supporting Forest Stewardship Council (FSC) to promote sustainable forestry practices. Our project evaluated community perceptions of FSC and designed components for the campaign. To accomplish this, we conducted consumer surveys, administered semi-structured interviews, and reviewed past conservation campaigns. From this research, we designed components for a campaign such as interactive exhibitions, social media outreach strategies, and partnership programs with outside organizations.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2018

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

Advisor Department

Computer Science

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