Student Work

Designing a Forest Stewardship Council Community Campaign for Wellington Zoo

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Wellington Zoo in New Zealand is starting a community campaign supporting Forest Stewardship Council (FSC) to promote sustainable forestry practices. Our project evaluated community perceptions of FSC and designed components for the campaign. To accomplish this, we conducted consumer surveys, administered semi-structured interviews, and reviewed past conservation campaigns. From this research, we designed components for a campaign such as interactive exhibitions, social media outreach strategies, and partnership programs with outside organizations.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • E-project-030118-163657
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Year
  • 2018
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Date created
  • 2018-03-01
Location
  • Wellington
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