WICN, the Worcester, Massachusetts jazz radio station, is looking for new ways to distribute multimedia content in hopes of attracting a younger audience to keep the spirit of jazz alive. We explored potential strategies for delivering a variety of content to a multimedia platform by observing other radio stations’ success, national statistics, and a survey administered to WPI students to affirm our research. We determined that uploading live studio recordings of artists to YouTube and sharing via Facebook would be most effective in attracting a younger audience.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Scillitoe, Christian Robert
• Bonanno, Bradford William
• Averill, Quinn S.
• Wagner, Jeffrey R.

Subject

• Culture
• Inclusion
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121517-170108

Keyword

• Interactive multimedia

Advisor

• Manzo, V J

Year

• 2017

Sponsor

• Worcester Intercollegiate College Network (WICN) Public Radio

Date created

• 2017-12-15

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Last modified

• 2021-01-06