Faculty Advisor

Manzo, Vincent Joseph

Abstract

WICN, the Worcester, Massachusetts jazz radio station, is looking for new ways to distribute multimedia content in hopes of attracting a younger audience to keep the spirit of jazz alive. We explored potential strategies for delivering a variety of content to a multimedia platform by observing other radio stations’ success, national statistics, and a survey administered to WPI students to affirm our research. We determined that uploading live studio recordings of artists to YouTube and sharing via Facebook would be most effective in attracting a younger audience.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

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