Faculty Advisor
Manzo, Vincent Joseph
Sponsor
WICN radio
Abstract
WICN, the Worcester, Massachusetts jazz radio station, is looking for new ways to distribute multimedia content in hopes of attracting a younger audience to keep the spirit of jazz alive. We explored potential strategies for delivering a variety of content to a multimedia platform by observing other radio stations’ success, national statistics, and a survey administered to WPI students to affirm our research. We determined that uploading live studio recordings of artists to YouTube and sharing via Facebook would be most effective in attracting a younger audience.
Publisher
Worcester Polytechnic Institute
Date Accepted
December 2017
Project Type
Interactive Qualifying Project
Copyright Statement
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Accessibility
Unrestricted
Advisor Department
Humanities and Arts