Faculty Advisor
Bulled, Nicola
Faculty Advisor
Hersh, Robert
Center
OTHER / Other location, not listed
Sponsor
Perrotis College
Abstract
Wine tourism is a rapidly expanding yet nascent industry in Northern Greece. Despite extensive research on consumer segmentation, the motivations of the market, and the actions of small-medium scale wineries to reach their target consumer, inadequate information exists on the connections of these wineries and organizations involved in wine tourism. Through in-depth interviews and an analysis of information collected, recommendations were made addressing how to increase wine tourism through the linkages of the winemakers, organizations engaged in wine tourism, and potential consumers. This project will expand on the existing knowledge and understanding of issues related to alternative (eno)tourism and sustainable rural development for the American Farm School in Thessaloniki, Greece.
Publisher
Worcester Polytechnic Institute
Date Accepted
April 2016
Project Type
Interactive Qualifying Project
Copyright Statement
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Accessibility
Unrestricted
Advisor Department
Interdisciplinary Programs