Faculty Advisor

Bulled, Nicola

Faculty Advisor

Hersh, Robert

Center

OTHER / Other location, not listed

Abstract

Wine tourism is a rapidly expanding yet nascent industry in Northern Greece. Despite extensive research on consumer segmentation, the motivations of the market, and the actions of small-medium scale wineries to reach their target consumer, inadequate information exists on the connections of these wineries and organizations involved in wine tourism. Through in-depth interviews and an analysis of information collected, recommendations were made addressing how to increase wine tourism through the linkages of the winemakers, organizations engaged in wine tourism, and potential consumers. This project will expand on the existing knowledge and understanding of issues related to alternative (eno)tourism and sustainable rural development for the American Farm School in Thessaloniki, Greece.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

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