Faculty Advisor

Hall Phillips, Adrienne

Faculty Advisor

Taylor, Steven S.

Abstract

Winslow Farm is a small yet widely unknown nonprofit animal sanctuary located in Norton, Massachusetts. In order to improve the visibility of their sanctuary and further promote their mission of animal rights, Winslow Farm needs donations, visitors, and volunteers. In collaboration with Winslow Farm, this project used various types of marketing strategies to improve the farm’s visibility. As a result of this project, Winslow Farm became established in new forms of media and expanded their customer network.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2013

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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