Faculty Advisor

Hersh, Robert

Center

Worcester, MA

Abstract

YourEnergyOptions' website lacked many features that a fully-functional Web 2.0 site typically requires: revenue generation, outreach, social-networking, and visual appeal and usability. Our goal was to generate low-cost recommendations that could be implemented to help YEO. Research was conducted via interviews, focus groups, user testing, articles, and web content. It was concluded that Emarketing, better ad selection and placement, a referral system, enhanced profile and forum functionality, and improved site structure would greatly aid YEO in its energy autonomy mission.

Publisher

Worcester Polytechnic Institute

Date Accepted

February 2008

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Project Center

Worcester, MA

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