Faculty Advisor

Keil, Thomas H.

Faculty Advisor

Vernon-Gerstenfeld, Susan

Abstract

"Marketing and Marketability Study for the Museo Nacional de Costa Rica" is a continuation of a report completed last year at the Museo Nacional de Costa Rica. That report "Mapping and Market Analysis for the Museo Nacional de Costa Rica" conducted an internal study of the Museo Nacional focusing on visitor response. This report moves outside of the Museo Nacional and looks at public awareness of and interest in the Museo Nacional, focusing on the San Jose tourist population. As part of this report, we conducted a survey of foreign tourists as well as a survey of tourist agencies in the San Jose area. We then analyzed the data from those surveys and made recommendations on a marketing strategy for the Museo Nacional. The market strategy discusses improvements to the marketing as well as the marketability of the Museo Nacional de Costa Rica.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 1999

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Physics

Advisor Department

Interdisciplinary Programs

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