Faculty Advisor

Robakiewicz, Philip E.

Abstract

A new wave of companies showing concern for environmental issues have come about as a result of current corporate market trends. Of these new environmentally friendly companies, a subcategory known as Cool Companies have received little public attention. This paper was designed to reveal more information on cool companies through discussing their definition, their impact, and through the creation of a scale which allows for easy grading of a companies coolness and an affirmation of the definition of cool.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2002

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Biology and Biotechnology

Share

COinS