Robakiewicz, Philip E.
A new wave of companies showing concern for environmental issues have come about as a result of current corporate market trends. Of these new environmentally friendly companies, a subcategory known as Cool Companies have received little public attention. This paper was designed to reveal more information on cool companies through discussing their definition, their impact, and through the creation of a scale which allows for easy grading of a companies coolness and an affirmation of the definition of cool.
Worcester Polytechnic Institute
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Biology and Biotechnology