Faculty Advisor

O'Donnell, Dean M.

Abstract

Alternate Reality Games have been used as effective marketing tools in several industries, including film, gaming, television, automobiles, and apparel. The goal of this project was to investigate the use of alternate reality games to promote other industries, specifically, university enrollment at WPI. The project team ran an alternate reality game for admitted students during April, and compared enrollment statistics to previous years. A particular goal of the project was to boost the number of women enrolling at WPI.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2007

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Humanities and Arts

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