O'Donnell, Dean M.
Alternate Reality Games have been used as effective marketing tools in several industries, including film, gaming, television, automobiles, and apparel. The goal of this project was to investigate the use of alternate reality games to promote other industries, specifically, university enrollment at WPI. The project team ran an alternate reality game for admitted students during April, and compared enrollment statistics to previous years. A particular goal of the project was to boost the number of women enrolling at WPI.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Humanities and Arts