Brattin, Joel J.
Christopher, Peter R.
Charity Logistics London
CyberCycle is a charitable computer-recycling project based in London. To fulfill its plans of future expansion, CyberCycle needs to develop a marketing strategy to attract more donors. We researched motives for donations and donors' concerns. Then, through interviews and questionnaires, we surveyed CyberCycle's past and potential donors. Based on our research, this strategy must alter existing policies and procedures, and start new marketing techniques.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Humanities and Arts