Faculty Advisor

Brattin, Joel J.

Faculty Advisor

Christopher, Peter R.

Abstract

CyberCycle is a charitable computer-recycling project based in London. To fulfill its plans of future expansion, CyberCycle needs to develop a marketing strategy to attract more donors. We researched motives for donations and donors' concerns. Then, through interviews and questionnaires, we surveyed CyberCycle's past and potential donors. Based on our research, this strategy must alter existing policies and procedures, and start new marketing techniques.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 1999

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Humanities and Arts

Advisor Department

Mathematical Sciences

Share

COinS