Faculty Advisor

Jamison, Wes V.

Faculty Advisor

Kasouf, Chickery J.

Abstract

Dow Chemical Company sponsored an IQP concerning the disaggregation of product and service among its European coated-paper customers. The project team used nonprobabilistic sampling to interview Dow customers throughout Europe, and discovered that six key themes emerge as important perceptions of either product or service. These include Quality, Discussion, Price, Problem Solving, Research and Development, and Analysis. We conclude that Dow has the possibility to use these six themes, which increase customer value, to improve its future service offerings.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2002

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Interdisciplinary Programs

Advisor Department

Business

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