Faculty Advisor

Gerstenfeld, Arthur

Faculty Advisor

Vernon-Gerstenfeld, Susan

Abstract

Lankester Botanical Garden provides visitors with extensive knowledge on the ecology of Costa Rica. However, the Garden has experienced difficulty attracting tourists. This project team gathered information on eighteen tour companies in the San Jose area that offer trips to Lankester. To determine trends among tourists to Costa Rica, we conducted a marketing research survey of 301 tourists in San Jose. We also identified universities in the United States that we believe would be interested in working with the Garden. Using the data obtained in this project, we created a series of nineteen recommendations that will allow Lankester to effectively market itself to the tourist population of Costa Rica.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 1999

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Business

Advisor Department

IGSD

Share

COinS