Lankester Botanical Garden, Costa Rica
Lankester Botanical Garden provides visitors with extensive knowledge on the ecology of Costa Rica. However, the Garden has experienced difficulty attracting tourists. This project team gathered information on eighteen tour companies in the San Jose area that offer trips to Lankester. To determine trends among tourists to Costa Rica, we conducted a marketing research survey of 301 tourists in San Jose. We also identified universities in the United States that we believe would be interested in working with the Garden. Using the data obtained in this project, we created a series of nineteen recommendations that will allow Lankester to effectively market itself to the tourist population of Costa Rica.
Worcester Polytechnic Institute
Interactive Qualifying Project
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