Lankester Botanical Garden provides visitors with extensive knowledge on the ecology of Costa Rica. However, the Garden has experienced difficulty attracting tourists. This project team gathered information on eighteen tour companies in the San Jose area that offer trips to Lankester. To determine trends among tourists to Costa Rica, we conducted a marketing research survey of 301 tourists in San Jose. We also identified universities in the United States that we believe would be interested in working with the Garden. Using the data obtained in this project, we created a series of nineteen recommendations that will allow Lankester to effectively market itself to the tourist population of Costa Rica.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Gordon, Loren Craig
• Hardy, Jennifer
• Dickert, Kevin Andrew
• Melanson, Vanessa Rose

Subject

• Industry
• Environment
• Culture
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• 99E018I

Keyword

• Tourism
• Marketing

Advisor

• Vernon-Gerstenfeld, Susan
• Gerstenfeld, Arthur

Year

• 1999

Center

• San Jose, Costa Rica Project Center - IQP

Sponsor

• Lankester Botanical Garden

Date created

• 1999-01-01

Location

• San José

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright