Faculty Advisor

Clements, Kevin A.

Faculty Advisor

Davis, Paul W.

Abstract

London's Borough of Merton launched a new community magazine called My Merton. This project evaluated the magazine's effectiveness, examine public's perception of the Council, and determine the public's opinion of the magazine. Data collected from questionnaires and interviews helped draw conclusions regarding design, content, popularity, and connection with the Council. These accomplishments provided the Merton Council Press Team with detailed analysis and recommendations as to how they could improve My Merton and help improve the Council's weak rating.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2004

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Electrical and Computer Engineering

Advisor Department

Mathematical Sciences

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