Clements, Kevin A.
Davis, Paul W.
London's Borough of Merton launched a new community magazine called My Merton. This project evaluated the magazine's effectiveness, examine public's perception of the Council, and determine the public's opinion of the magazine. Data collected from questionnaires and interviews helped draw conclusions regarding design, content, popularity, and connection with the Council. These accomplishments provided the Merton Council Press Team with detailed analysis and recommendations as to how they could improve My Merton and help improve the Council's weak rating.
Worcester Polytechnic Institute
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Electrical and Computer Engineering