Faculty Advisor

Peet, R. Creighton

Faculty Advisor

Vernon-Gerstenfeld, Susan.


My goal was to determine effective strategies to persuade the public to accept perceived risks. I accomplished this by reviewing literature regarding public relations and risk communications strategies and relating them to a case study comparing a successful and an unsuccessful attempt to persuade public opinion. My findings showed most of the strategies do work in real life situations. I concluded, an organization should be persistent, know their audience well, and should be positively portrayed in local newspapers.


Worcester Polytechnic Institute

Date Accepted

January 2001

Project Type

Interactive Qualifying Project


Restricted-WPI community only

Advisor Department

Interdisciplinary Programs