Faculty Advisor

Peet, R. Creighton

Faculty Advisor

Vernon-Gerstenfeld, Susan.

Abstract

My goal was to determine effective strategies to persuade the public to accept perceived risks. I accomplished this by reviewing literature regarding public relations and risk communications strategies and relating them to a case study comparing a successful and an unsuccessful attempt to persuade public opinion. My findings showed most of the strategies do work in real life situations. I concluded, an organization should be persistent, know their audience well, and should be positively portrayed in local newspapers.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2001

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Interdisciplinary Programs

Share

COinS