Peet, R. Creighton
My goal was to determine effective strategies to persuade the public to accept perceived risks. I accomplished this by reviewing literature regarding public relations and risk communications strategies and relating them to a case study comparing a successful and an unsuccessful attempt to persuade public opinion. My findings showed most of the strategies do work in real life situations. I concluded, an organization should be persistent, know their audience well, and should be positively portrayed in local newspapers.
Worcester Polytechnic Institute
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